Back when HBO Max was
just Max... we had a brand refresh exercise with clients.
Client: HBO Max Agency: We Are Social, SG
*Ideas conceived as part of an open brief.
Max was just newly launched in Asia.
The task was simple:
Maximise our IP through buzz-worthy, non-traditional ideas designed to spark organic online conversation in Asia.
Here are some of my ideas:
1) A defining feature of Peacemaker is its iconic, awkward dance opening.
What if we took it to the streets and staged flash mobs in the city’s busiest spots
for season two?
2) Riding on the hype of Joel’s shocking death (sorry, spoilers) in The Last of Us Season 2
— brutally beaten with a golf club — what if we turned that frustration into
something fans could actually swing at?